Squarespace,
at scale.
For organizations that keep being told Squarespace can't handle enterprise-level work. It can.
Built for organizations, not for easy.
Kristine Neil Studio clients tend to have a few things in common. They’re working with multiple stakeholders with real opinions, have content that has to survive a governance process, and have been through at least one bad redesign story they'd rather not repeat.
They're regional and national organizations modernizing a web presence that's been embarrassing them quietly for years. Comms directors who know their site isn't doing the work it should. Nonprofit leaders who need the whole operation to just - finally - function the way it’s supposed to.
If any of this sounds familiar, you're in the right place.
Why Squarespace?
Because it's the right tool for the job. Full stop.
Most organizations arrive here having been told they need a custom build or a more "serious" platform. Sometimes that's true. More often, the problem isn't the platform. It's content that doesn't work. Developers who don't actually understand Squarespace. Designers who never built for the scale of what you're doing. Strategists who never once asked how the website fits into the larger picture.
A significant part of the Studio's work is with organizations moving off WordPress - not because WordPress is wrong, but because the maintenance overhead, the developer dependency, and the CMS that nobody on the content team wants to touch have quietly become the real cost. Squarespace, built properly for organizational scale, tends to solve all three - and opens doors to marketing capabilities, revenue channels, and content possibilities that weren't available before.
Already on Squarespace and just need it to actually work? Our approach handles that too.
You hired an agency. Then you became the one holding it together.
Most web projects don't fail because of bad design. They fail because nobody's actually running the project. Your days are already filled and you don't have the bandwidth to babysit a vendor who needs babysitting. What you need is someone who's fluent in all of it - strategy, architecture, design, development, content, launch, handoff - and who stays accountable across every transition instead of disappearing into a black hole.
Our clients sleep easy at night knowing that we’re accountable for their full project. Not one piece of it. All of it. From initial scope to the moment your team can run it without us.
The Studio
Not an agency. A focused practice. Founded and led by Kristine Neil - a former agency owner. She knows exactly why that's funny here.
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Kristine has 20+ years in web design, 13+ of them on Squarespace. A Squarespace Platinum Partner, Certified Expert, and Community Leader, her work spans UX and communication strategy, eCommerce, nonprofit infrastructure, and complex content architecture. An MBA and a background in communication and political science turn out to be useful when a project involves organizational messaging, stakeholder navigation, or anything that has to survive a board presentation.
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When a project calls for specialists, the Studio brings in people Kristine has worked with long enough to truly trust: content strategists, developers, brand designers, the best fellow Squarespace experts. Not a bench - a network with a genuinely high bar, assembled over years of working on the kinds of projects where the bar actually matters.
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Kristine is hands-on in everything the Studio takes on. Which means when you’re our client, you're working with a senior creative director from first conversation to final handoff - not getting introduced to a team you've never met after you've already signed.
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The Studio's portfolio is primarily private - the organizations we work with tend to prefer it that way. Get in touch and we'll share work that's actually relevant to what you're building.
Ready to talk scope?
If you have an RFP, a project in early planning, or just want a straight read on what a serious redesign would actually involve - reach out. You'll get an honest answer about fit.